Privacy

What we know about you, and why

The plain-language version: we collect what it takes to print a shirt and get it to your door, we send email only to people who asked for it, and we don't sell or rent anything about you to anyone.

If you buy a shirt

Checkout runs on Stripe. Stripe collects your name, email address, shipping address, phone number and card details on its own secure pages. Your card number never touches our systems — Stripe processes the payment and tells us it succeeded. Stripe's own privacy policy covers what it holds.

We receive your name, email, shipping address and phone number, and we keep a record of the order: what you bought, in which size and colour, what you paid, and where it went. We need that to fulfil the order, answer questions about it, and handle a replacement or refund.

To make and ship the shirt we pass your name, shipping address and phone number to Printify, the print-on-demand service that prints it, and Printify shares the address with the print partner that makes it and the carrier that delivers it. That's the only reason your address leaves us.

We email you an order confirmation and a shipping notice with the tracking number. Those emails are sent through Resend, an email delivery service.

If you make an account

An account is one thing: your email address. There are no passwords here. To sign in we email you a link; clicking it sets a cookie called pe_session that keeps you signed in on that browser. We record when the account was made, when the link was clicked and when you last visited, and a coarse description of the browser each session came from, so you can sign out other devices later.

Signing up goes through Cloudflare Turnstile, a bot check. Cloudflare's privacy policy covers what Turnstile sees.

If you get the morning edition

You only get it if you asked for it. Every edition has an unsubscribe link at the bottom, which works instantly and with no login. We keep a log of which editions were sent to which address so we never send one twice.

Things that stay in your browser

The hearts you put on eggs, and whether you chose to browse as a guest or a member, are saved in your own browser's local storage. They never leave your device and we can't see them.

If you scan a shirt

The code on the back of each shirt leads to that egg's page, and we count the scan. To avoid counting the same tap three times we store a one-way hash made from the code, your IP address and a coarse device type for a short while. The hash can't be turned back into your IP, and we don't store the IP itself.

Counting visits

We count page views to know whether anyone's reading. For each visit we keep the page, the approximate location Cloudflare reports (country and city), whether it was a phone or a desktop, and the time — for 180 days, then it's gone. We don't store IP addresses, we don't use Google Analytics or any advertising pixel, and there are no third-party trackers on the site.

Cookies

Ours: pe_session, only if you sign in. Stripe and Cloudflare set their own cookies on the pages they run (checkout, and the bot check), governed by their policies. That's the whole list.

Where it lives

The site is hosted on Cloudflare, and our order and account records live in Cloudflare's database and storage. Like any host, Cloudflare sees the IP address of every request it serves.

How long we keep things

Order records: as long as we need them for taxes and to honour a replacement or refund, which in practice means about seven years. Account and newsletter records: until you delete the account or unsubscribe. Visit counts: 180 days.

Your choices

Email [email protected] from the address in question and we'll tell you what we hold, correct it, or delete your account and anything tied to it. Order records we're required to keep for tax purposes stay, with your contact details removed. We'll answer within two business days.

Children

The shop isn't aimed at children under 13 and we don't knowingly keep information about them. If one has signed up, tell us and we'll remove it.

Last updated October 9, 2026. If this changes in a way that matters, we'll say so here with a new date. Questions: [email protected].